Gamification in Hiring: How to Get The Most Out Of This Technique
As businesses continue to battle a persistent job market, they’re looking for any edge they can get in hiring. That’s where gamification comes in: the incorporation of gameplay mechanics in the process of seeking employment.
This isn’t something new; companies like Rock The Job Market and Intel have already been experimenting with gamification for years. While the effectiveness of this strategy varies from company to company, it can certainly be useful for getting the most out of a screening process.
Here’s how to integrate gamification into your hiring strategy:
What is Gamification?
Gamification is the process of using gameplay mechanics and game elements in non-game contexts. Instead of trying to reinvent the wheel (pun intended!), gamification takes cues from the past and blends them with modern digital tools to create unique experiences that can improve the way people interact with brands.
Gamification can be applied to a wide range of industries, from recruitment to education. It’s also been increasingly used in the world of work. Companies like Rock The Job Market have been applying gamification to their hiring process for years; it’s proven to increase the number of applicants and reduce the time it takes to hire full-time employees.
How to Use Gamification in Hiring
Gamification can be used to make the screening process more fun, engaging, and effective. The key is to find the right balance. You want to keep the process fun, but you also want to make sure it’s serious enough to get candidates to invest themselves fully.
Here are a few ways to incorporate gameplay mechanics into your hiring strategy: -Create a game-like space for candidates to complete screenings. Bring in a video game controller to help candidates navigate the application process. Add badges to help them track their progress and celebrate milestones along the way.
-Create a leaderboard for your team to see how they compare to other companies. Reward the top performer with a cash prize, and the bottom performer with a goodie bag of goodies to take home and share with their team.
-Make an interactive app to help the hiring team find the best candidates. Build a tool that helps your team make quick decisions, compare candidates, and hire faster.
Why Use Gamification?
Gamification can be a great way to get more people interested in the process of hiring. If you’re a small company without a big marketing budget, you don’t have the same reach as a large corporation.
You need to find new ways to reach people, and a fun and engaging hiring process can help you stand out from the rest. Gamification can also be useful for finding candidates that aren’t traditional job applicants.
Lots of people have trouble finding work because they’re not qualified for any open positions. If the goal of your hiring process is to find these people, you may want to consider gamifying it.
Finding the Right Gamification Strategy for Your Company
Gamification works best at companies that already have a strong brand. If you’re a start-up, gamification may not be the best fit for your company. Gamification is also most effective if it’s integrated across all of your marketing channels.
-Create a consistent brand experience across your social media profiles and website. Make sure all of your profiles are using the same images and brand language. Make a consistent effort to populate your social media posts with content.
-Have a consistent brand voice across all of your marketing channels. This means having the same writing style across your social media profiles and marketing materials.
-Make sure your hiring process is consistent with your brand. You want to make sure that the screening process is engaging, fun, and interactive. Make sure there aren’t any surprises that might confuse or frustrate candidates.
Gamification can be useful for increasing the number of candidates and expediting hiring. It can also be used to find non-traditional candidates, especially if your goal is to improve the hiring process and the hiring process is part of your existing brand.
Gamification is a relatively new marketing strategy, so its effectiveness in the hiring process is largely untested. Also, implementing this strategy requires careful planning and careful execution. But if you’re looking for an innovative way to speed up the hiring process, gamification could be for you. That said, you have to be careful to make sure that your hiring strategy is executed properly and is effective.