Tools Of Psychometrics For A Successful Entrepreneur 101: Tests

Psychometrics is the study of measuring things with precision, and it’s something we all have to do better as businesspeople. In other words, if you want to succeed, you need to keep track of your performance and the performance of your team.

Psychometrics – coined from the Greek words for mental and measurement – refers to the field in psychology devoted to testing, measurement, assessment and related activities(wiki)

Types of psychometric testing

There are two main types: personality tests and aptitude tests. Personality tests explore your interests, values and motivations, analysing how your character fits with the role and organisation. They analyse your emotions, behaviours and relationships in a variety of situations.

A good example of this can be found in hiring. If you don’t know who is working on your project or what they’ve done before, how are you going to know if they will finish on schedule? The same goes for customer service and product quality.

You need methods that are precise and can measure exactly how well you are doing. We all know that there are certain people who just ‘get’ what they do best: musicians, salespeople and athletes being the most obvious examples.

But what about other professions? Do other businesses see their success through the same lens as individuals? Or are there tools that can help me measure my own skills as a businessperson? Unless you work in marketing or a finance department, chances are you have some way of tracking your performance at work or getting feedback from others. So, let’s learn about 6 of the best ways to measure psychometrics — those psychological attributes which indicate whether someone is a skilled professional or not.


How to Measure Your Work’s Value: C-Suite IQ

This may seem obvious, but when you’re only in your 20s, you have very little sense of what your work is actually worth. You might have a manager who tells you that you’re doing a great job, but that’s it—that’s all.

It’s easy to feel undervalued and unsupported when you’re a young person in a senior position. However, things will change once you start making a larger impact on the company. Your C-Suite IQ will skyrocket and you’ll start to get a better sense of your value to the company as a whole.

You’ll also start to realize that there’s a reason your boss is on the phone every other day—he or she wants to talk to you about your work.

How to Measure Your Co-Workers’ IQ

This one is a little more involved, but it’s definitely worth the effort. You’ll need to find a co-worker who is just as smart as you are, if not smarter. (You can find this by asking people who work with you.) Afterward, you’ll want to see if there’s a way to measure their IQ.

After all, they need to be at least as good as you in order to be a good employee, and you can’t expect to be as productive if your brain isn’t working as hard as everyone else’s. What you need to do is to find a method of Ravan’s SSC test and see if you can score as well as or even outperform your co-worker.

If you can’t do better than a reasonable score, you have a good chance of being considered gifted by your co-worker.


How to Measure Your Marketing Skills

Marketing is a broad term that can cover a lot of ground. It can describe anything from setting up product demonstrations to managing social media engagement. However, if you work in marketing or sales, it’s important to understand the subtle differences between marketing and sales.

Marketing is a business’s top-down approach to getting their message out to the public via various media. On the other side, sales is all about buying things and making sure the customer is happy with their purchase.

For example, if you sell insurance, you need to know how often your customers need to keep their insurance policies in order for you to make money. On the other hand, if you’re a car repair shop, you don’t necessarily need to know the age of your oldest driver in order to serve them.

Similarly, in the food business, knowing the number of calories in a meal is not useful for someone trying to lose weight. You need to know these things so that you don’t waste money on unproductive activities. Similarly, if you work in marketing or sales, you need to know these things so that you don’t waste money on unproductive activities.

How to Measure Your Customer Service Skills

Some people might ask why you need to know these things at all. After all, isn’t it enough to know how to get through to a customer service rep and get your question answered? Unfortunately, that’s not the case.

You also need to know these things so that you can identify ‘people skills’ that your manager or HR rep might be looking for. For example, you may have a great manager who loves to DM you questions on the phone. However, if he or she doesn’t know how to contact you directly, you might end up working for someone who doesn’t care as much about you as you care about them. The same goes for HR. You need to know your company’s HR representative’s direct number in case of an emergency.

How to Measure your Producing Skills

This one is kind of related to how to measure your work’s value. After all, if you produce nothing, you must be paid—right? Well, sort of. Production is not the same as work. Work is when you put in the hours necessary to make something. But what about the hours needed to produce a certain quantity of work?

For example, if you have a job as a software engineer, you don’t really know how many hours are required to create a certain level of value. All you can do is estimate. However, we all know that you don’t have to estimate the hours necessary to produce a certain level of work. You can simply produce and see how much you are worth to the company.



The Entrepreneur Personality Test

Anyone who is curious of about his entrepreneurship inclination can take this test. The test is based on Bill Wanger book

MBTI’s 16 Personalities

Myers-Briggs Type Indicator (MBTI) test is often considered as the most common test for personality. Its available free on web. The test outlines 16 different personality types broken down into four categories: Analysts, Diplomats, Sentinels and Explorers.

The Enneagram test

It has become popular as the top management is looking out for spiritual aspect too. It has detailed aspect from detoxification to meditation to commitment to the society  and considers an individual’s motivations behind why they do certain things.

It tries to explain your inner desires/drives, fears, possible subtypes, EQ, etc. You can use your results to understand your strengths and weaknesses, improve your relationships and become a better business owner.

HIGH5 Test

This test help you uncover what you’re naturally good at and develop those strengths in your business and life. The test can be taken for your team to unlock their full potential. The HIGH5 test can also help your team discover new ways of communicating and working together.

The Color Personality Test

The basis of this test is these colors:  blue, orange, yellow and green. You can use the test to help you understand characteristics like your new experience, level of extrovert/introvert, getting along with other, level of neuroticism.

Skills You Need

This is to improve your interpersonal skills, which are crucial for any entrepreneur. The test measures how well you perform in the following categories: Listening, Verbal skills., Emotional intelligence, Teamwork. The test can help you gauge how well you interact with others and identify some opportunities for improvement.

Career Personality Profiler

A free test is offered by Truity. This 15-minute assessment looks at different career options that may be right based on your temperament and personality traits. It helps to find out the tasks you love doing and which ones you avoid and it can help how you stay motivated & operate under stress.


Psychometrics can be a powerful tool for measuring your success as a businessperson. The more you know about yourself, the easier it will be to measure your strengths and weaknesses so that you can improve your game.

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